a useful guide to the brand utility
an intro

ingmar is founder of mountview. he is specialized in the fresh side of marketing and communication.

driven by the philosophy that brands can be better, friendlier, sharper and more authentic. if they just try to understand the essence of today's times.

also, ingmar is experienced with the fundamental principles of marketing strategy.

previously, Ingmar was managing partner at beyond the line / brandbuzz (wpp). he founded mountview in 2003. from 2009 to 2010 he was head of marketing (interim) of hyves, the largest social network of the netherlands.

he frequently hosts lectures. here are several articles he wrote (in dutch). he shares his observations on his weblog frislicht on a daily basis (in dutch).

you can contact him here.
this is his twitter account.

 

ingmar de lange
 
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