a useful guide to the brand utility

an intro

ingmar is marketing strategist and founder of mountview.

he helps brands to live up to their promises.

he believes that marketing should be less about lifestyle and more about services, especially in the digital world.

he frequently hosts lectures.
are several articles he wrote (in dutch).

he shares his observations on his weblog frislicht (in dutch).

you can contact him here.
this is his twitter account.


ingmar de lange