The 2014 version
The 2010 version
Reviews
2014 version
Mark van Rossem, Online strategy and innovation at Heineken / Slideshare
Great update Ingmar! I particularly like all the beer references. Maybe add this service?
https://www.deskbeers.com/
Amy Hudson / Slideshare
That was lovely. Thank you.
Noushad Abdulrahim / Slideshare
old is gold… and we all will be back to basics… well presented great Job
Holly Barnett, External Communications, Tivoli Software at IBM / Slideshare
Glad I didn’t read that as an insomnia cure — I’d never get back to sleep! Thanks for a great read, and confirmation of what we know in our hearts to be true.
Chalukyan G, Graphic Designer & Design Consultant at Prayag Consulting / Slideshare
Great read!
ConseilsMarketing.fr at ConseilsMarketing.fr / Slideshare
Great !!
Linda Schilperoort @burobureau
De nieuwe versie van een mooie gids!
Sebastiaan Berkvens @berkvese
Nice reading!
Cor Hospes @corhospes
Great updated version. #mustsee
Nathalie Litvine @natalitvine
Brand-utility individuelle,et citoyenne:Génial!
Mark van Rossem @mrossem
The Brand utility deck by @idelange is absolutely a digital marketing classic.
Anne-Marie Delfgaauw @AMD1510
Goede aanvullingen!
Kees klomp @kees_klomp_
Goede slideshare over de brand utility; één van de betekenisvolle basisstrategieën voor bedrijven.
Koert Bakker @koertbakker
Must read for anyone interested in brand utility.
Hans Molenaar @hansmolenaar
Mijn inziens erg goed. Past helemaal in mijn credo don’t think ad but add!
SlideShare Today @SlideShareToday
‘A useful guide to the brand utility – 2014 version’ is the SlideShare of the day
Elliot Mendoza @ElliotMendoza3
Brand Utility is changing the face of marketing, Did you notice the switch?
Thibault HACHE @ThibaultH1
Combine usefulness and promotion, and you’ve got #Brand Utility. Very insightful presentation
Melanie Hilliard @MHCHIME
brand utility, broken down
Tara Sturm @taradsturm
A useful guide to the brand utility– getting back to the basics
Foretagsideer @Foretagsideer
Dagens länktips är mycket läsvärda
jOLE Costigliola @JoleCostigliola
brandutility: a useful guide. It’s worth to have a look!
SlideShare @SlideShare
Marketing has a split personality. The brand utility combines it.
Marco van Heerde @marcovanheerde
Advertising as it should be done!
Candice O’Sullivan @candicepill
Pragmatic yet inspiring
Monier Hervé @HerveMonier
Mustread, excellents et nombreux exemple
Agence Uzful @uzful
Si vous ne l’avez pas encore lu 😉
Alex Nikolova @aenikolova
Great guide on the brand utility, must read!
FutureLab Blog @Futurelab_Blog
How the Brand Utility Makes Marketing Truly Customer-Centric
Managed for Mimi @managedformimi
What kind of “brand utility” are you striving for?
Anneke Krakers @annekekrakers
Heldere presentatie met super belangrijke content!
Abraun64 @abraun64
Great presentation. Perfect.
Leo van Sister @VanSister
Goed verhaal
Jorrit Kreukniet / LinkedIn
Een vernieuwde 2014 versie. En nog net zo relevant.
Joost Van De Velde / LinkedIn
Couldn´t agree more. Great stuff.
GREGG HARPER / LinkedIn
makes sense to me…
Maarten Neeskens / LinkedIn
Great stuff
Jeroen Beelen / LinkedIn
Goede update en het blijft een sterk verhaal!
Sander van Meurs / LinkedIn
Leuk om te lezen
Thomas Van Velthoven / LinkedIn
Meer betekenis creeren als Marketeer: let’s share values
ViralBlog
How Usefulness Can Go Viral
Lien Desmet @LienDesmet
Great slideshare on how brands should do marketing!
Marketingfacts
Marketing moet niet beloven, maar doen.
2010 version
This is a great presentation that makes sense of brand utility.
twitter.com/hassontwins
Great Presentation
twitter.com/orenba
Really great presentation
twitter.com/mktgwithmeaning
Best and most comprehensive overview of brand utilities
twitter.com/tomhimpe
A look at how brands define and implement the brand utility
Brandchannel.com
The presentation is worth checking out
PSFK
This makes a lot of marketing books obsolete
twitter.com/folkjur
Great examples of brands becoming relevant
twitter.com/suzanfluitman
One of my favorite Slideshares of the year
twitter.com/hamsandwich
Excellent slideshare. Must read for marketing professionals
twitter.com/JorenvdP
Another really good write-up on Brand Utility
twitter.com/casper_willer
Best analysis of Brand Utilities so far
twitter.com/mitsuo
Nice!
twitter.com/its_amber
Great overview of brand utilities, aka marketing as service – twitter.com/mikearauz
Great stuff on brand utility
twitter.com/hughdewinton
Wow. A Very Usful Guide!
twitter.com/eriksiemens
Nice!
twitter.com/garethk
Nicely put together
twitter.com/jennkim
Grootse presentatie over brand utility
twitter.com/corhospes
Good ideas once if you can get past the engrish
twitter.com/davidannis
Mooie presentatie van Ingmar de Lange van Mountview
twitter.com/Cas_what
In other words, great presentation!
twitter.com/thijssie
Lot’s of great examples on brand utility
twitter.com/patrick
Goede, nieuwe presentatie over brandutilities
twitter.com/RogerCornelisse
Vamos fazer esse tal de marketing servir pra alguma coisa útil –
twitter.com/Caiocasse
Een heel duidelijk verhaal over branded utilities
twitter.com/marliezl
Sterk verhaal
twitter.com/snaaij
I’ve been preaching this for ages, but no boss listens
twitter.com/eliaen
A must see
twitter.com/bseixas
Een heel duidelijk verhaal over branded utilities
twitter.com/marliezl
Fijne presentatie over brand utilities
twitter.com/copyclau
Very valuable piece + decent case presentation on usefulness
twitter.com/Ollie73
Awesome prez, time to act on it me thinks
twitter.com/joeheath
Awesome stuff
Eva Hasson on Slideshare
Very good job
sojib on Slideshare
Simply great little presentation
Adacon on Slideshare
We get you soon to Belgium, Ingmar!
dschyvinck on Slideshare
Great presentation with self-explanatory examples
Noud Steffens on
Slideshare
Excited to see more discussion and thought around this
Josh Chambers on Slideshare
Well-done. I thoroughly enjoyed it and agree with your premise 100%.
Cheers!
Harold Cabezas
Great overview
koertbakker on Slideshare
Love this!
Mark van Rossem on Slideshare
Great examples and explanation
Jennifer Kim on Slideshare
Great. I have been pushing for service vs advertising in france for 3 year
Jérémy Dumont on Slideshare
Well worth the read. Love it.
More than a little curious
Een erg interessante slideshare ‘gids’ van Ingmar de Lange over brand-
utilities
Social Roadtrip
Ingmar de Lange heeft een geweldige presentatie in elkaar gezet
Onstuimig
This is a great presentation that makes sense of brand utility
Trendspotting
Ik geloof in deze visie
Christ Coolen / Adverto
I am a big fan of seeking not merely to interrupt but add value
Francis Anderson
Uber Cool Presentation For Digital Marketers
Being Heardable
Alles over de brand-utility in één gids
Marketingfacts
Een uitgebreide presentatie over dit onderwerp
EURIB
Rating: 9/10
Creative Social Blog
Great presentation on Branded Utility
twitter.com/brandcoach
I love the thinking around Brand Utility
Dustin Johnson
Good presentation on branded utilities
Elias Kouloures
Great stuff
twitter.com/dennisdemori
Well done
twitter.com/iterations
A presentation well done
twitter.com/roscamabbing
Sterk verhaal!
twitter.com/nielsaarts
Special #FF
twitter.comgrizzluza
Goed verhaal over Brand Utilities
twitter.com/daanreijnders
Bons exemplos de como as marcas podem prestar serviços
twitter.com/_derbs
Amen. Nice find
twitter.com/bodamgaard
DO SOMETHING FOR PEOPLE and you’ll never go wrong (great prezo)
twitter.com/sebvasseur
A very useful guide on Brand Utility
twitter.com/pyesawichjr
All the concepts are simple and useful
Franco Totti on Slideshare
Great presentation, very informative
Virtual Assistant on Slideshare
thought-provoking presentation
May Bak on Slideshare
Compliments for the wonderful presentation!
Teije Bakker on Slideshare
Great stuff
Mmendo on Slideshare
Merken moeten alleen op social media aanwezig zijn als ze van nut zijn
twitter.com/theovanvugt