A Useful Guide to the Brand Utility

The 2014 version

The 2010 version

Reviews

2014 version

Mark van Rossem, Online strategy and innovation at Heineken / Slideshare
Great update Ingmar! I particularly like all the beer references. Maybe add this service?
https://www.deskbeers.com/

Amy Hudson / Slideshare
That was lovely. Thank you.

Noushad Abdulrahim / Slideshare
old is gold… and we all will be back to basics… well presented great Job

Holly Barnett, External Communications, Tivoli Software at IBM / Slideshare
Glad I didn’t read that as an insomnia cure — I’d never get back to sleep! Thanks for a great read, and confirmation of what we know in our hearts to be true.

Chalukyan G, Graphic Designer & Design Consultant at Prayag Consulting / Slideshare
Great read!

ConseilsMarketing.fr at ConseilsMarketing.fr / Slideshare
Great !!

Linda Schilperoort @burobureau
De nieuwe versie van een mooie gids!

Sebastiaan Berkvens @berkvese
Nice reading!

Cor Hospes @corhospes
Great updated version. #mustsee

Nathalie Litvine @natalitvine
Brand-utility individuelle,et citoyenne:Génial!

Mark van Rossem @mrossem
The Brand utility deck by @idelange is absolutely a digital marketing classic.

Anne-Marie Delfgaauw @AMD1510
Goede aanvullingen!

Kees klomp @kees_klomp_
Goede slideshare over de brand utility; één van de betekenisvolle basisstrategieën voor bedrijven.

Koert Bakker @koertbakker
Must read for anyone interested in brand utility.

Hans Molenaar @hansmolenaar
Mijn inziens erg goed. Past helemaal in mijn credo don’t think ad but add!

SlideShare Today @SlideShareToday
‘A useful guide to the brand utility – 2014 version’ is the SlideShare of the day

Elliot Mendoza @ElliotMendoza3
Brand Utility is changing the face of marketing, Did you notice the switch?

Thibault HACHE @ThibaultH1
Combine usefulness and promotion, and you’ve got #Brand Utility. Very insightful presentation

Melanie Hilliard @MHCHIME
brand utility, broken down

Tara Sturm @taradsturm
A useful guide to the brand utility– getting back to the basics

Foretagsideer @Foretagsideer
Dagens länktips är mycket läsvärda

jOLE Costigliola @JoleCostigliola
brandutility: a useful guide. It’s worth to have a look!

SlideShare @SlideShare
Marketing has a split personality. The brand utility combines it.

Marco van Heerde @marcovanheerde
Advertising as it should be done!

Candice O’Sullivan @candicepill
Pragmatic yet inspiring

Monier Hervé @HerveMonier
Mustread, excellents et nombreux exemple

Agence Uzful @uzful
Si vous ne l’avez pas encore lu 😉

Alex Nikolova @aenikolova
Great guide on the brand utility, must read!

FutureLab Blog @Futurelab_Blog
How the Brand Utility Makes Marketing Truly Customer-Centric

Managed for Mimi @managedformimi
What kind of “brand utility” are you striving for?

Anneke Krakers @annekekrakers
Heldere presentatie met super belangrijke content!

Abraun64 @abraun64
Great presentation. Perfect.

Leo van Sister @VanSister
Goed verhaal

Jorrit Kreukniet / LinkedIn
Een vernieuwde 2014 versie. En nog net zo relevant.

Joost Van De Velde / LinkedIn
Couldn´t agree more. Great stuff.

GREGG HARPER / LinkedIn
makes sense to me…

Maarten Neeskens / LinkedIn
Great stuff

Jeroen Beelen / LinkedIn
Goede update en het blijft een sterk verhaal!

Sander van Meurs / LinkedIn
Leuk om te lezen

Thomas Van Velthoven / LinkedIn
Meer betekenis creeren als Marketeer: let’s share values

ViralBlog
How Usefulness Can Go Viral

Lien Desmet @LienDesmet
Great slideshare on how brands should do marketing!

Marketingfacts
Marketing moet niet beloven, maar doen.

2010 version

This is a great presentation that makes sense of brand utility.
twitter.com/hassontwins

Great Presentation
twitter.com/orenba

Really great presentation
twitter.com/mktgwithmeaning 

Best and most comprehensive overview of brand utilities
twitter.com/tomhimpe

A look at how brands define and implement the brand utility
Brandchannel.com 

The presentation is worth checking out
PSFK  

This makes a lot of marketing books obsolete
twitter.com/folkjur 

Great examples of brands becoming relevant
twitter.com/suzanfluitman 

One of my favorite Slideshares of the year
twitter.com/hamsandwich

Excellent slideshare. Must read for marketing professionals
twitter.com/JorenvdP 

Another really good write-up on Brand Utility
twitter.com/casper_willer 

Best analysis of Brand Utilities so far
twitter.com/mitsuo

Nice!
twitter.com/its_amber

Great overview of brand utilities, aka marketing as service – twitter.com/mikearauz

Great stuff on brand utility
twitter.com/hughdewinton

Wow. A Very Usful Guide!
twitter.com/eriksiemens

Nice!
twitter.com/garethk

Nicely put together
twitter.com/jennkim

Grootse presentatie over brand utility
twitter.com/corhospes

Good ideas once if you can get past the engrish
twitter.com/davidannis

Mooie presentatie van Ingmar de Lange van Mountview
twitter.com/Cas_what

In other words, great presentation!
twitter.com/thijssie

Lot’s of great examples on brand utility
twitter.com/patrick  

Goede, nieuwe presentatie over brandutilities
twitter.com/RogerCornelisse

Vamos fazer esse tal de marketing servir pra alguma coisa útil –
twitter.com/Caiocasse

Een heel duidelijk verhaal over branded utilities
twitter.com/marliezl

Sterk verhaal
twitter.com/snaaij

I’ve been preaching this for ages, but no boss listens
twitter.com/eliaen 

A must see
twitter.com/bseixas

Een heel duidelijk verhaal over branded utilities
twitter.com/marliezl 

Fijne presentatie over brand utilities
twitter.com/copyclau

Very valuable piece + decent case presentation on usefulness
twitter.com/Ollie73

Awesome prez, time to act on it me thinks
twitter.com/joeheath  

Awesome stuff
Eva Hasson on Slideshare 

Very good job
sojib on Slideshare

Simply great little presentation
Adacon on Slideshare

We get you soon to Belgium, Ingmar!
dschyvinck on Slideshare

Great presentation with self-explanatory examples
Noud Steffens on
Slideshare

Excited to see more discussion and thought around this
Josh Chambers on Slideshare  

Well-done. I thoroughly enjoyed it and agree with your premise 100%.
Cheers!
Harold Cabezas  

Great overview
koertbakker on Slideshare

Love this!
Mark van Rossem on Slideshare

Great examples and explanation
Jennifer Kim on Slideshare

Great. I have been pushing for service vs advertising in france for 3 year 
Jérémy Dumont on Slideshare  

Well worth the read. Love it.
More than a little curious

Een erg interessante slideshare ‘gids’ van Ingmar de Lange over brand-
utilities
Social Roadtrip

Ingmar de Lange heeft een geweldige presentatie in elkaar gezet
Onstuimig

This is a great presentation that makes sense of brand utility
Trendspotting

Ik geloof in deze visie
Christ Coolen / Adverto

I am a big fan of seeking not merely to interrupt but add value
Francis Anderson

Uber Cool Presentation For Digital Marketers
Being Heardable

Alles over de brand-utility in één gids
Marketingfacts  

Een uitgebreide presentatie over dit onderwerp
EURIB

Rating: 9/10
Creative Social Blog

Great presentation on Branded Utility
twitter.com/brandcoach

I love the thinking around Brand Utility
Dustin Johnson

Good presentation on branded utilities
Elias Kouloures

Great stuff
twitter.com/dennisdemori

Well done
twitter.com/iterations

A presentation well done
twitter.com/roscamabbing 

Sterk verhaal!
twitter.com/nielsaarts

Special #FF
twitter.comgrizzluza

Goed verhaal over Brand Utilities
twitter.com/daanreijnders

Bons exemplos de como as marcas podem prestar serviços
twitter.com/_derbs

Amen. Nice find
twitter.com/bodamgaard

DO SOMETHING FOR PEOPLE and you’ll never go wrong (great prezo) 
twitter.com/sebvasseur

A very useful guide on Brand Utility
twitter.com/pyesawichjr

All the concepts are simple and useful
Franco Totti on Slideshare

Great presentation, very informative
Virtual Assistant on Slideshare

thought-provoking presentation
May Bak on Slideshare 

Compliments for the wonderful presentation!
Teije Bakker on Slideshare

Great stuff
Mmendo on Slideshare

Merken moeten alleen op social media aanwezig zijn als ze van nut zijn
twitter.com/theovanvugt