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A Useful Guide to the Brand Utility

How brands can go from saying to doing

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Author adminPosted on April 11, 20201 Comment on Hello world!

About

Ingmar de Lange is a brand strategist.

Why

I love marketing.
I hate marketing.

Marketing can be annoying.
But it can be meaningful as well.

It can do nice things.
Even good things.

The brand utility is an example.
I hope this extensive guide inspires brands to do good.

Mountview

Ingmar works at Mountview, an agency for building brands in the digital age.

Privacy

Only basic cookies here. No mean stuff. Read more.

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